With the notion of an Englishman in New York conjuring up images of the discerning, well travelled gentleman, it was from this timeless, almost heroic character that the Autumn 2011 collection took its inspiration. Drawing from this theme, our Autumn / Winter 2011 campaign takes a glimpse into the lives of a handful of expatriates who have taken up residence in The Big Apple.

Working with Dazed & Confused, one of the world’s most respected contemporary fashion and lifestyle publications, we tracked down an assortment of young, successful Englishmen who have made New York their home.

Selected for their individual style and creative merit, each of these Englishmen were given the freedom to pick from the season’s collection, to be worn in their own way and shot in their own neighbourhoods, and in doing so became the stars of our Autumn / Winter campaign.

From Christian, a Brooklyn based musician, to Russell, the founder of Tommy Guns a traditional English barbers on Manhattan, all of our Englishmen will be profiled within a six page article to appear in Dazed and Confused September issue, and complimented with exclusive video content on Dazed Digital.

This truly multi-channel campaign combines the power of print, moving image and digital media, granting you a peek behind the scenes and into the lives of our subjects as well as into the fabric of the Autumn / Winter collection.